"They" tell you that you keep that one fan in mind as the person you're writing stories for, be they an actual person or a notional one with the attributes of your target market. Keeping that ONE fan in mind while you create helps us keep our stories and brand (yes, you need to start thinking about your brand if you're not already) on-point.
But how are you supposed to figure out who that is?
Well, I thought I knew how ... until I knew I didn't have the right ONE fan in mind.
Now, I do. And this is how I discovered it ...
Originally Posted: December 2020